Privacy Policy

Information We Collect

Information you provide directly:

• Name, email address, phone number, postal address.
• Appointment details and service requests.
• Payment information (processed securely by third-party providers).
• Any other personal information you choose to provide.

Information collected automatically:

• Device, browser, and operating system details.
• IP address, location data, and access times.
• Website activity (pages viewed, links clicked).
• Cookies, web beacons, and similar technologies.

How We Use Information

We may use the information collected to:

• Provide, operate, and improve our services.
• Confirm, schedule, and remind you of appointments.
• Send administrative communications, service updates, and promotional offers (if opted in).
• Analyze site traffic, usage trends, and user behavior.
• Detect and prevent fraud, abuse, or unlawful activity.
• Comply with applicable legal requirements.

HIPAA Notice of Privacy Practices

As a licensed medical practice in the State of Florida, Bet Plastic Surgery is a "covered entity" under the Health Insurance Portability and Accountability Act (HIPAA). Brilla con Bet, when providing services that involve Protected Health Information (PHI), operates under the same privacy safeguards as our affiliated surgical practice.

Uses and disclosures of PHI without your authorization. We may use or disclose PHI for treatment, payment, and health-care operations, as permitted by 45 CFR § 164.506:

• Treatment: to coordinate your care with physicians, anesthesiologists, nurses, licensed medical estheticians, and post-operative caregivers.
• Payment: to bill and collect for services rendered, including financing partners (Cherry, CareCredit, Alpheon) when you elect to use them.
• Healthcare operations: for quality assessment, staff training, and internal audits.

Uses and disclosures requiring your authorization. Marketing communications, before/after photograph publication, testimonials, and any disclosure not covered above require your written authorization on the practice's standard consent form. You may revoke that authorization in writing at any time.

Your rights under HIPAA. You have the right to:

• Inspect and obtain a copy of your medical records, at reasonable cost.
• Request an amendment to your records if you believe they are incomplete or inaccurate.
• Request restrictions on how we use or disclose your PHI (we will honor such requests when reasonable).
• Request confidential communications by alternative means or at alternative locations.
• Receive an accounting of certain disclosures we have made of your PHI in the previous six (6) years.
• File a complaint with our Privacy Officer or with the U.S. Department of Health and Human Services (HHS) if you believe your privacy rights have been violated. We will not retaliate against you for filing a complaint.

Breach notification. If we discover a breach of unsecured PHI affecting your information, we will notify you in accordance with 45 CFR §§ 164.404–164.410 within 60 days of discovery.

Privacy Officer. To exercise any right above or file a HIPAA complaint, contact our Privacy Officer at the address and email listed in the "Contact Us" section below.

SMS Communications and Consent

• By providing your mobile number, you consent to receive appointment reminders, service updates, and promotional text messages.
• Message frequency may vary. Standard message and data rates apply.
• Reply STOP to opt out at any time. Reply HELP for assistance.
• We may share your number with third-party providers who deliver SMS services on our behalf, but they are contractually bound to use it only for that purpose.

Sharing of Information

We may share your information with:

• Service providers (IT, SMS platforms, payment processors) who help us operate our business.
• Affiliates and business partners within Bet Plastic Surgery’s group.
• Law enforcement or regulators when required by law.
• Successors in case of merger, acquisition, or sale of assets.

We do not sell your personal information. We may share aggregated or anonymized data that does not identify you personally.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, or as required by law (for example, medical records, tax compliance). When no longer needed, data is securely deleted or anonymized.

Cookies and Tracking

• We use cookies and similar technologies to enhance your browsing experience.
• You can adjust browser settings to refuse cookies, but this may affect site functionality.
• For interest-based advertising and choices, visit www.aboutads.info/choices.

Children’s Privacy (COPPA)

Our Site is not directed to children under 13, and we do not knowingly collect personal information from them. If we become aware that we have collected information from a child under 13, we will delete it promptly.

Your Privacy Rights

California (CCPA): California residents have the right to request:

• The categories and specific pieces of personal information we collect.
• The sources and business purposes of collection.
• The categories of third parties with whom information is shared.
• Deletion of personal information, subject to legal exceptions.

We will not discriminate against you for exercising your rights.

Nevada: Residents may opt out of the sale of personal information by contacting us.

European Union (GDPR): EU residents may:

• Withdraw consent at any time.
• Access, correct, or delete their personal data.
• Object to processing for direct marketing.
• Request a copy of their personal data.

Data Transfers

We are based in the United States. By using our Site, you consent to the transfer and storage of your personal data in the U.S., which may have different data protection standards than your home country.

Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no system is 100% secure, and we cannot guarantee absolute security.

Third-Party Websites

Our Site may contain links to external sites. We are not responsible for the privacy practices of third parties. We encourage you to review their policies before providing information.

Changes to this Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new “Effective Date.” Continued use of the Site after updates constitutes acceptance.

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